raena_analytics_scripts/redshift/sql_code/appflyer_etl.sql

DROP TABLE if exists raena_analytics.campaign_base_data_V3;


CREATE TABLE raena_analytics.campaign_base_data_V3 AS
SELECT DISTINCT channel,
                media_source ,
                 campaign_type,
                     campaign campaign_name,
                     fb_adset_name,
                     af_siteid,
                     ad_id,
                     A.user_id customer_user_id ,
                     device_brand,
                     device_model,
                     platform,
                     cast(install_time AS date) install_date,
                     sum(impressions) impressions,
                     sum(clicks) total_clicks,
                     sum(install) total_install,
                     os_version ,
                     app_version,
                     A.City_id,
                     B.profile_phone phone,
                     install_time
 FROM (select distinct * from raena_appsflyer.dw_marketing_install_stats) A
LEFT JOIN
  (SELECT DISTINCT profile_objectid,
                   profile_phone
   FROM clevertap.app_installed) B ON A.user_id = B.profile_objectid
GROUP BY 1,
         2,
         3,
         4,
         5,
         6,
         7,
         8,
         9,
         10,
         11,
         12,
         16,
         17,
         18,
         19,
         20;


DROP TABLE IF EXISTS raena_analytics.gm_dashboard_appflyer_base;


CREATE TABLE raena_analytics.gm_dashboard_appflyer_base AS
SELECT count(DISTINCT external_id) ttl_orders,
       sum(discounted_price*quantity) ttl_amount,
       tier_name,
       cast(transaction_date AS date)transaction_date,
       reseller_id
FROM raena_analytics.gm_dashboard
WHERE is_campaign= 'false'
GROUP BY 3,
         4,
         5;

DROP TABLE IF EXISTS raena_analytics.user_base_appflyer;


CREATE TABLE raena_analytics.user_base_appflyer AS
SELECT id,
       city,
       province,
       created_at,
       email,
       mobile
FROM raena_user_management.user;


DROP TABLE IF EXISTS raena_analytics.campaign_base_data_V4;


CREATE TABLE raena_analytics.campaign_base_data_V4 AS
SELECT DISTINCT A.*,
                B.province,
                ttl_order,
                ttl_amount ,
                CASE
                    WHEN reseller_tier_name_gold>0 THEN 'GOLD'
                    WHEN reseller_tier_name_silver>0 THEN 'SILVER'
                    WHEN reseller_tier_name_bronze>0 THEN 'BRONZE'
                END highest_Tier ,
                reg_date,
                reseller_email,
                reseller_mobile,
                conversion_date
FROM raena_analytics.campaign_base_data_V3 A
LEFT JOIN
  (SELECT A.id reseller_id ,
          sum(ttl_orders) ttl_order,
          sum(ttl_amount) ttl_amount,
          A.city,
          A.province,
          A.created_at AS reg_date,
          sum(CASE WHEN B.tier_name='GOLD' THEN 1 END) reseller_tier_name_gold,
          sum(CASE WHEN B.tier_name='SILVER' THEN 1 END) reseller_tier_name_silver,
          sum(CASE WHEN B.tier_name='BRONZE' THEN 1 END) reseller_tier_name_bronze,
          min(B.transaction_date) conversion_date,
          A.email reseller_email,
          A.mobile AS reseller_mobile
   FROM raena_analytics.user_base_appflyer A
   LEFT JOIN raena_analytics.gm_dashboard_appflyer_base B ON cast(A.id AS varchar) = B.reseller_id
   GROUP BY 1,
            4,
            5,
            6,
            11,
            12) B ON phone = replace(B.reseller_mobile,'+','');


DROP TABLE IF EXISTS raena_analytics.reseller_post_gm;


CREATE TABLE raena_analytics.reseller_post_gm AS
SELECT reseller_mobile,
       sum(After_discount_GM) AS Post_Disc_GM,
       sum(a.Total_Payment_Price) AS Post_Disc_Revenue
FROM
  (SELECT reseller_mobile,
          cast((sum((quantity*discounted_price)-(cogs*quantity)) /sum(CASE WHEN discounted_price<>0 THEN quantity*discounted_price END)) AS decimal(10,4)) AS After_discount_GM,
          sum(quantity*cast(discounted_price AS int)) AS Total_Payment_Price
   FROM raena_analytics.OM_GM_DB_Product_category
   GROUP BY reseller_mobile) a
INNER JOIN
  (SELECT DISTINCT phone
   FROM raena_analytics.campaign_base_data_V4
   WHERE phone <> '') B ON replace(reseller_mobile,'+','')=phone
GROUP BY 1;


DROP TABLE IF EXISTS raena_analytics.top_brand_reseller;


CREATE TABLE raena_analytics.top_brand_reseller AS
SELECT DISTINCT reseller_mobile ,
                brand_name ,
                sku_name ,
                sku
FROM
  (SELECT *
   FROM
     (SELECT reseller_mobile ,
             sku_name,
             brand_name,
             OM_GM_DB_Product_category.sku,
             sum(quantity*cast(discounted_price AS int)) AS Total_Payment_Price ,
             row_number() over(partition BY reseller_mobile
                               ORDER BY sum(quantity*cast(discounted_price AS int)) DESC) rnk
      FROM raena_analytics.OM_GM_DB_Product_category
      GROUP BY sku_name,
               OM_GM_DB_Product_category.sku,
               brand_name,
               reseller_mobile) AA
   WHERE rnk = 1)BB
INNER JOIN
  (SELECT DISTINCT phone
   FROM raena_analytics.campaign_base_data_V4
   WHERE phone <> '') CC ON replace(reseller_mobile,'+','') = phone;


DROP TABLE IF EXISTS raena_analytics.launched_total;


CREATE TABLE raena_analytics.launched_total AS
SELECT profile_phone ,
       count(1) app_launched
FROM clevertap.app_launched al
INNER JOIN
  (SELECT DISTINCT phone
   FROM raena_analytics.campaign_base_data_V4
   WHERE phone <> '') B ON profile_phone=phone
GROUP BY profile_phone;


DROP TABLE IF EXISTS raena_analytics.campaign_base_data_v5;


CREATE TABLE raena_analytics.campaign_base_data_v5 AS
SELECT A.*,
       B.Post_Disc_GM*100 Post_discount_gm,
       B.Post_Disc_Revenue,
       C.brand_name,
       C.sku_name,
       C.sku,
       D.app_launched
FROM raena_analytics.campaign_base_data_V4 A
LEFT JOIN raena_analytics.reseller_post_gm B ON A.reseller_mobile = B.reseller_mobile
LEFT JOIN raena_analytics.top_brand_reseller C ON A.reseller_mobile= C.reseller_mobile
LEFT JOIN raena_analytics.launched_total D ON A.phone= D.profile_phone;

DROP TABLE IF EXISTS raena_analytics.campaign_base_data_final_v2;


CREATE TABLE raena_analytics.campaign_base_data_final_v2 AS
SELECT channel,
       media_source,
       campaign_type,
       campaign_name,
       fb_adset_name,
       af_siteid,
       ad_id ,
       customer_user_id ,
       device_brand,
       device_model,
       platform ,
       install_date,
       install_time ,
       impressions,
       total_clicks,
       total_install,
       os_version ,
       app_version ,
       city_id ,
       phone ,
       province ,
       ttl_order ,
       ttl_amount total_amount,
       highest_tier,
       reg_date,
       reseller_email,
       conversion_date,
       Post_discount_gm,
       BRAND_NAME ,
       SKU_NAME ,
       SKU ,
       app_launched TOTAL_app_launched, B.Current_tier
FROM raena_analytics.campaign_base_data_v5 A
LEFT JOIN
  (SELECT reseller_mobile mobile ,
          tier_name Current_tier ,
          transaction_date created_at
   FROM
     (SELECT transaction_date,
             A.reseller_mobile,
             tier_name,
             rank() over(partition BY reseller_mobile
                         ORDER BY transaction_date DESC) rnk
      FROM raena_analytics.gm_dashboard A) D
   WHERE rnk = 1) B ON A.reseller_mobile= B.mobile;



DROP TABLE IF EXISTS raena_analytics.campaign_base_data_final_unistall;


CREATE TABLE raena_analytics.campaign_base_data_final_unistall AS
SELECT distinct city_id ,
       cast(install_time AS date) install_date ,
       install_time ,
       cast(uninstall_time AS date) uninstall_date ,
       uninstall_time ,
       media_source,
       channel,
       campaign,
       fb_adset_name,
       af_siteid,
       device_brand,
       device_model,
       platform,
       ad_id,
       install,
       uninstall
FROM raena_appsflyer.dw_marketing_uninstall_stats;